FIELD GUIDE · 01
How to write a website brief an agency can use
A useful brief explains the business problem before discussing colours or effects.
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Ideas you can put to work.
Website and marketing guides for growing brands and professional businesses.
FIELD GUIDE · 02
Comparing website proposals beyond the headline price
Two proposals can use the same label while describing very different work.
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FIELD GUIDE · 03
When a focused website refresh is enough
A redesign is not always the first response to a site that underperforms.
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FIELD GUIDE · 04
Website ownership: what to ask before launch
Know where your website lives and who controls the accounts it depends on.
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